June is National Gay Pride Month and to celebrate, Oreo released a very fun, very colorful promo photo of a fictional rainbow-colored Oreo cookie on Twitter and Facebook. The overwhelming response to the image has been very positive (I love it) but, of course, homophobic fanatics have responded with their usual hatred and malice. Click below to see how cool the rainbow creme filled Oreo looks and learn more about the controversy that has sprung up.
The Oreo cookie brand has stirred a debate by posting a picture backing gay pride on its official Facebook page. The image saw the famous biscuit stuffed with rainbow-coloured filling, with the date June 25 and the word “Pride”. It was also posted on the Oreo Cookie Twitter feed, with the strap: “Celebrate your pride for love!” Among the hundreds of positive retweets and favourites, came a single “unfollow”. The response to the ad among the Facebook page’s 26.9 million fans meanwhile, has been fiercely divided, with thousands of shares and “likes”… and a wave of apparent dislike. One commenter wrote: “I’m never eating Oreos again. This is just disgusting”, while another noted: “Unliking page and the rest of the ‘kraft’ family products… i will not support a company with these views”. However the family-oriented firm – which also pedals the slogan “celebrate the kid inside” – is also very much feeling the love, with one backer posting: “Oreos, keep supporting what you want to. Don’t let religious nuts stop you from making this world better. You have a lot more respect from me.” A Kraft spokesman told Huffington Post UK: “In recognition of Pride Month, OREO created an ad depicting the Rainbow flag with different colors of OREO crème. We are excited to illustrate what is making history today in a fun and playful way. As a company, Kraft Foods has a proud history of celebrating diversity and inclusiveness. We feel the OREO ad is a fun reflection of our values.”
Yay Oreo and Kraft! This is utterly fantastic. I have loved Oreo cookies since I was a little kid and on our drive-in movie date a couple of weeks ago, David and I happily shared a bag of Oreo cookies together. The fact that Oreo would go out of its way to show its support for Gay Pride is really heartening. This Oreo cookie looks delicious to me … but more importantly, it looks supportive and loving. It’s a shame that rainbow colored Oreos don’t really exist but the message sent by this image is even more delicious. I LOVE IT ENTIRELY … don’t you?
Source: http://feedproxy.google.com/~r/pinkisthenewblog/~3/R8cn8XAVUFc/
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